GREAT MARKETING CONTENT
Starts with knowing your target audience
By creating detailed personas, identifying their KPIs and challenges, and crafting focused messaging, you drive real results
Combined with industry-specific language and smart SEO, your content builds visibility and positions your business as a trusted thought leader
services
marketing value creation framework
Build a strong foundation with a practical B2B marketing strategy: driving long-term success through a carefully crafted plan that give businesses a clear direction
strategic outcomes
Focusing on delivering meaningful marketing outcomes: helping customers raise their company profile, improve engagement, generate quality leads, and measurable growth through clear strategies and content
content review & proposal
Understanding your content needs: reviewing your existing marketing, understanding your business goals, and developing a clear, strategic plan to deliver content that drives engagement for nurturing and driving leads
defining target audiences and personas
Drive real results by defining your target audience: through detailed personas, clear insight into their KPIs and challenges, and focused messaging that speaks to their needs directly and priorities
campaigns & proof points
Showcase real impact: through targeted campaigns providing case studies, long-form articles, site videos, and before-and-after photography—content that builds trust, proves value, and drives results
Measuring outcomes
Track what matters: from marketing-qualified leads and conversion rates to cost per lead or channel, sales pipeline impact, and website engagement—key KPIs that show how your marketing is driving real results
Send a Message
Or Contact Me Direct
Alan Scrafton
Impact Marketing Consultancy Ltd
+44 7493 534846
alan@audiencefirstcontent.com